The actress Vidya Balan delighted to re-appointed as the brand ambassador of the Indian Film Festival of Melbourn for the third year in a row. She was announced during the Victorian Govt.’s trade mission to India.
Vidya Balan showed her powerpacked performances in movie like Kahaani, The Dirty Picture and Parineeti.
On the occasion, minister of innovation, services and small business, Mr. Louise Asher said; “The Victorian Coalition Government will extend its support for the Indian Film Festival of Melbourne by one year, reinforcing the strong bond that exists between the Victorian and Indian screen industries,”
“I am delighted to announce that Indian film star Vidya Balan will return as the Festival’s Ambassador,” he said.
Vidya felt pleasure and expressed her delight: “The festival is close to my heart as it provides a perfect platform for young and upcoming film makers and showcases the best of films not only from India but also our neighbouring countries,” she said.
“I am very excited about the festival now having a competitive edge with the four awards that have been announced. It is always very gratifying to get recognition and appreciation for our work and to have that from a foreign audience in a foreign country makes it all the more special,” she added.
Mitu Bhowmick, the director festival, expressed happiness over Vidya’s re-appointment and said in a statement: “We are delighted to welcome the transcendent Vidya Balan back as our Festival Ambassador for IFFM 2014. With IFFM becoming a competitive festival from next year, we look forward to widening the scope and reach of the festival, and showcasing a vibrant program for 2014.”
While Asher spoke about the project: “Such projects play a big part in both cultural and business connections, which is why the Victorian Government is committed to growing our screen industry and growing the Indian Film Festival of Melbourne,” he added.