The actor Nawazuddin Siddiqui’s film Miss Lovely, which has been to several foreign film festivals, will hit theaters in India on January 17 with over 400 prints, according to the distributors.
“We are looking at a nationwide release for Miss Lovely and we will cover all the major territories including the northeastern states,” said B L Gautam, who is co-distributing Miss Lovely under his banner Easel Films.
He told reporters; “Indie cinema has come of age in India, it seems, and it is crying for a separate room. These films need right voices, and not empty noise to reach out to their audience. Everything from marketing to the screens needs to be apt for these small gems to make some money.”
The film, helmed by Ashim Ahluwalia, is set in the lower depths of Mumbai’s C-grade film industry. It portrays the devastating story of two brothers who produce sleazy horror movies in the mid-1980s.
Miss Lovely’s co-distributor, Sunny Khanna said, “Initially, when we were planning the release of Miss Lovely, we were sure of going about with just 225 to 250 screens. But after seeing the overwhelming response from the multiplexes, theatre owners, exhibitors and distributors pan India; we are looking at 400 plus screens and a decent number of shows.”
Miss Lovely is the directorial debut of Ashim Ahluwalia. He has produced the film under his home banner Future East. The film features Zeena Bhatia, Anil George and Menaka Lalvani in important roles.