Apple is focusing on a less expensive model of the iPhone that would sell for less than $300 and could be unveiled as early as the middle of this year, as per reports. The less costly smartphone will likely seem like the present iPhone, but be made of cheaper materials such as polycarbonate plastic, reports The Wall Street Journal. Foad Fadaghi, said Apple must move sooner rather than later to take benefit of the opportunity.
“Apple needs to tackle the part of the market that cannot afford a premium product, which in Australia begins at approximately $800 for an outright phone,” Mr Fadaghi informed Fairfax Media. If they desire to fight back against the numerous Android gadgets that are on the market, it makes valid sense for a company that is adaptive to the market to pursue a downmarket product,” he said.
The device would likely price about half that of the iPhone 5, which begins at $799, placing it in the $300-$400 price range, said Mr Fadaghi. Other experts, meanwhile, have thought that the device would be small compared to the present model, and have called it the “iPhone mini”.
Apple, which unveiled a smaller, less costly model of its well-known iPad tablet in October last year, refused the remark on the reports.