Tablets ownership is close to 1 in 4 homes, of which 2 thirds are an iPad. The rise in use of Apple’s iPad is likely to stem from the appearance of the iPad Air which was launched at the end of 2013. As T3 earlier claimed, iPad Air sales have surpassed the earlier iPad 4 by taking a bigger volume of the market.
E-mailing is the leading activity carried out on this device, though it is becoming more popular to carry out several other activities on this device as well – like internet banking, social media, viewing catch-up Television and video calling. The data arrives from the Ipsos Mori Tech Tracker, a quarterly countrywide survey that steps developments and trends in technology.
The other 2 thirds who don’t have iPads have likely decided for a less expensive choice. Low-end options like the Amazon Kindle Fire offer soft pricing choices for buyers and could cause a few slippage for the iPad. The Tech Tracker covers internet penetration, smartphone use, social media, gaming device use and the usage of digital services for music, films, TV and games.
The survey samples 1,000 buyers from all over Britain such as 450 smartphone users.