Samsung Defeats Apple in Cell phone Shipments

SamsungSamsung Electronics Co. shipped over 20 million cell phones in the quarter ended September. 30, as per a person familiar with the situation Thursday, defeating close rival Apple Inc., which sold 17.1 million phones in its financial fourth-quarter ended September. 24.

The globe’s 2nd biggest producer of mobile phones by shipments after Nokia Corp. has sharply ramped up its deliveries of cell phones this season, taking benefit from Google Inc.’s Android operating-system and falling costs for cell phones. It’s also ramping up manufacture of its individual software-based cell phones in Europe and introducing new mobile phones based on Microsoft Corp. software.

Samsung delivered 12 million cell phones in the 1st quarter of this yr and more than 19 million mobiles in the 2nd quarter, as per market analysis company Strategy Analytics. That put the firm on pace to pass market leaders Nokia Corp. in the 2nd quarter and Apple in the 3 months ended Sept.

The grow of Samsung’s mobile phone deliveries has lifted the running revenue margin of its mobile phone business. In the 2nd quarter, the telecom unit’s running revenue was 13.7%, the maximum since 2004. Experts predicted it rose further in the 3rd quarter and that the business contributed more than 50% of Samsung’s overall running revenue for the 1st occasion.

Samsung does not generally reveal its mobile phone shipments. The firm is planned to launch third-quarter revenue in a few days.

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