Triple digit iPhone product sales increase catapulted Apple up 2 positions to become the globe’s 3rd biggest cell phone producer. iPhone sales improved 128 % in the 4th quarter of 2011 over the same phase in 2010, as per data published today by research agency IDC. The agency revealed the iPhone 4S, which was launched on October, as the main purpose the company leapt over LG and ZTE in the 4th quarter.
“The cell phone market exhibited uncommonly low progress last quarter, which shows it’s not resistant to weaker macroeconomic problems globally,” Kevin Restivo, senior study expert with IDC’s Worldwide Cell Phone Tracker, says in a report. “The launch of high-growth products like the iPhone 4S, which shipped in the 4th quarter, bolstered smart phone progress. Yet overall industry progress dropped to its cheapest point since 3Q09 when the worldwide economic slowdown was in full bloom.”
Apple sold 37 million phones in the 4th quarter giving it an 8.7 % share of the market of the worldwide phone industry, over doubling the 4 % share of the market it held in the 4th quarter of 2010. For the whole yr, Apple sold 93 million devices for a 6 % share of the market, a 96 % boost over 2010.The market continued to be ruled by Nokia and Samsung, which sold 113 million and 97 million devices in the 4th quarter, respectively.
While Samsung’s 20 % share of the market reflected almost a 21 % improve, Nokia’s share of the market shrank by 8.2 % to 30.7 percent. Overall, total globally product sales in the 4th quarter totaled 427.4 million devices compared with 402.8 million for the exact phase in 2010, an increase of 6.1 %, greater than the 4.4 % progress IDC had forecast. Phone manufacturers sold 1.54 billion devices for the whole yr, an 11.1 % enhance over 2010.