‘Don 2-The chase continues’ is the final massive launch of 2011. It is heard that Zee entertainment channel is purchasing the official broadcast rights of the movie for Rs 37 crs. Zee has received the rights for showing the movie for 7 yrs.
Jayantilal Gada, head of the movie acquisition business at the Zee Group, however says that the size of the agreement is really massive. It was a bumper yr for Reliance Entertainment as their final 2 movies (‘Bodyguard’ and ‘Singham’) crossing the level of Rs 100 crs.
“Satellite is a vital income stream for all presenters and suppliers, including us,” said Reliance Entertainment chief strategy officer Priti Shahani. The movie actors Priyanka Chopra and Shahrukh Khan in the lead. The movie will hit the cinema on Dec . 23.