Shahrukh Khan has left no stone unturned to produce his dream venture RA.One a success and at Rs.150 crore is the 3rd Bollywood movie to cross the Rs.100 crore mark, budget-wise.”It is achievable that this movie is the 3rd massive budget film,” says S.M.M. Ausaja.
Akshay Kumar starrer 2009 film Blue was the 1st movie which was made on a huge finances of Rs.129 crore, while Rajinikanth’s Endhiran (2010) was made at Rs.190 crore and tops the list. SRK has traveled length and breadth of the country to advertise his movie. He went on an 8 city visit for the film’s campaigns and worked with 25 brands.
If reports are to be imagined, Shah Ruk has put in about Rs.52 crore on RA.One advertising through tie ups. Several other B-town big tickets have been under Rs.100 crore. Aamir Khan’s Ghajini cost Rs.65 crore, while Kareena Kapoor starrer Kambakkht Ishq and Harman Baweja’s Love Story 2050 were made at Rs.60 crore.
Hrithik Roshan and Aishwarya Rai starrer Jodha Akbar, Devdas and sci-fi movie Krrish were made around Rs.50 crore.