Positive Word-of-mouth on Khoobsurat Propelled The Movie

Fawad Khan and Sonam Kapoor’s fresh release Khoobsurat might not crossed the 100 crore mark in a week however the much awaited film managed to earn a profit, thanks to the positive word-of-mouth.

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Veteran actor Anil Kapoor and his daughter Rhea had teamed up with Walt Disney Studios to co-produce Khoobsurat.

Khoobsurat is a remake of 1980 film of the same name, featuring Rekha.

Khoobsurat hits 800 domestic screens on September 19. The film is made on the budget of Rs. 12 crore and it earned Rs. 19.10 crore in one week.

The film also opened in 18 International territories including Britain, Pakistan and North America at around 300 screens and collected over $2 million till Thursday.

Khoobsurat has appealed to audiences across all age groups, according to Amrita Pandey, who is a head marketing and distribution in Disney India.

She said the film is a great family entertainer.

“In India, the movie saw a great growth trajectory at the box office as collections doubled from Friday to Monday. What is even more special is the response the movie has garnered in the international markets, especially like UK, Pakistan and North America, reiterating the fact that the appeal of a great story is universal,” Amrita said.

“A well planned release strategy and the positive word-of-mouth have propelled the movie even more. The casting and the treatment of the movie also had a very global appeal, with Sonam being an international fashion icon and Fawad’s fan following in Pakistan and India, our modern day fairy tale is truly heading towards a happy ending,” she added in her statement.

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