An online petition has been registered against Shahrukh Khan for promoting a fairness cream company, Fair and Hansome. The petition is registered on the website change.org with the campaign ‘Dark Is Beautiful’ that has reached to 10,000 followers signing the petition.
The campaign stresses on Fair and Handsome’s latest Ad that comes with the punchline ‘Zyada’ making in discrimination against men, women and even kids propagating a message- fair skin is a prerequisite of success. The petition has also been submitted against Film maker Raj Kumar Hirani for his connection to Canvas Films which is involved in making of Ad movie.
The other names in loop are Chanda Zaveri from Actiogen, Shakun Batra, director Canvas Films, Mohan Goenka, director Emami Group and Milind Nabar Creative Director, Situations Advertising.