A American based film company given Rs 500 crore for the franchise to Vinod Chopra Films (VCF), owned by film producer Vidhu Vinod Chopra. They’re serious in the complete ownership of brand Munnabhai, including rights to develop films, selling and also writing of comic books. However, apparently, the proposal was refused.
“Yes, we’ve received a proposal for rights to the Munnabhai franchise,” says Sameer Rao, CEO of Vinod Chopra Films. “But Munnabhai is precious to us. So, we’ve pleasantly rejected. It only belongs to its makers, Rajkumar Hirani (director) and VCF, and will always remain so.” Although Rao remains tight-lipped about the worldwide company’s identification, sources contend it could probably be DreamWorks, Paramount Pictures or Warner. “We’ve signed a Non-Disclosure Contract with the interested party. So, nothing can be divulged at the moment,” says Rao.
Reportedly, the company was seeking a company that appealed to all age groups. Their study in the Indian market exposed that the Munnabhai series was the most-recalled movie franchise, in front of Golmaal and Dhoom. “People didn’t see it as just a movie. Munnabhai and his many advantages is a way of life,” says Rao.