India’s most revered Olympian, Milkha Singh announced brand ambassador for Emami Limited’s health supplement Zandu Kesari Jivan.
He signs first endorsement deal of his life after 5 decades of his last run for India.
“Through my association with Zandu Kesari Jivan, I urge all people, young and old, to pay attention to their health and fitness. A healthy mind, body and spirit is the key to a youthful life,” he said.
The TV commercial will symbolize Milkha Singh as an eternal youth and will go on air by the end of November.
Singh’s recent biopic Bhaag Milkha Bhaag was a box office superhit. Milkha’s role was played by actor, director and singer Farhan Akhtar. Singh is also known as The Flyinh Sikh.
Previously, Sachin Tendulkar, MS Dhoni, Virender Sehwag, Mary Kom, Sushil Kumar, Gautam Gambhir and Saina Nehwal have too endorsed Emami. The company has always roped in established sports personalities to represent their brand.