Makers of Dedh Ishqiya planning for unique marketing strategy

Makers of Dedh Ishqiya planning for unique marketing strategy

Bollywood’s upcoming film Dedh Ishqiya is starring Madhuri Dixit and reportedly the Makers of Dedh Ishqiya planning for unique marketing strategy for the film. They are gearing up to promote the film in a smart way to build up a pre-release buzz around the movie.

Makers of Dedh Ishqiya planning for unique marketing strategy

Vishal Bhardwaj and Mansi Maroo are the co-producers of the film. Marro says the focus will be on Hindi speaking belt during promotion of the film.

“We are working on the promotion and marketing strategy of the film. We are planning to release a couple of teasers by the next week and will launch each character one by one,” he said in a statement.

“Another special feature of the marketing is that the first trailer will be launched on social networking site Facebook which is taking a special initiative for Dedh Ishqiya by dedicating 350 million impressions,” Maroo added.

Dedh Ishqiya has been directed by Abhishek Chaubhey. It is a sequel to the 2011 hit film Ishqiya.

According to Maroo, Dedh Ishqiya is based in a small town having a lot of Lucknow culture.

“Since the film is based in a small town and has a lot of Lucknow (Uttar Pradesh) culture in it, we will focus a lot on the Hindi belt. A lot of attention will be given to the rural areas during promotion. This is just the beginning and yes, there is a lot more in store,” he said.

Naseeruddin Shah, Arshad Warsi and Huma Qureshi are also featuring in the film.

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