The makers of forthcoming movie Lootera have reportedly started planning to hold multiple special screenings for select invitees, starting from this weekend. It is the usual norm to showcase films just a couple of days prior to the launch but this time, the makers have planned on having as many as 10-15 trial shows in Mumbai for industry and non-industry buddies, starting a week before the launch.
Sources report that on watching the final cut, the makers were so happy and confident that they made a decision to begin showing the movie well in advance. Confirming the reports, co-producer Ekta Kapoor said, “Lootera is among the most special films we’ve produced. We’re extremely proud of it. It has great universal appeal and word-of-mouth potential. That’s why we are confident to show it well in advance to people.”
Featuring Ranveer Singh and Sonakshi Sinha, Lootera is said to be loosely based on O. Henry’s short story ‘The Last Leaf’ and is planned to launch on July 5 this season.