Jai Ho has earned around Rs 17-18 crore at the domestic box office, according to reports based on collections from a few centres. The movie has done well in single-screens, but the reaction at multiplexes is very similar to Akshay Kumar’s film Boss. While evening and night shows did witness good surge in business.
Serious cold in North India also looks to have affected the movie, as the occupancy in circuits like East Punjab, Delhi / UP was the lowest for a Salman Khan starrer since Veer. The initial day business is way below trade targets, so the movie has picked up tomorrow and on Sunday for it to have any chance of recovering its high costs.
The makers of Jai Ho have already made massive profits, but if the movie doesn’t pick up, the distributors might end up in the red.