The 3-day box office collections of recent film Ek Villain indicates that movie buffs are in love with the thriller-romantic story.
Balaji Motion Pictures’ latest offering has set the cash registers ringing ever since it hit the theaters on June 27.
Ek Villain has so far collected Rs. 50.70 crore. The film has emerged to get one of the biggest openings of this year in terms of screen average, according to analysis.
Tanuj Garg, CEO Balaji Motion Pictures, told reporters; “Not only is this opening the biggest for the studio, but for the industry too in light of the screen count. We scored big despite no advantage of a holiday weekend.”
Tanuj predicts that with ‘compelling content, strong word of mouth (publicity) and exemplary marketing’, the film featuring Sidharth Malhotra, Shraddha Kapoor and Riteish Deshmukh is poised to ‘sustain and enjoy a glorious run’ at the box office.
Earning from the overseas markets and non-theatre streams are additional.
“The film has found universal acceptance. It is one of those rare films that worked as well in a remote single screen as it did in an up-market multiplex. It is a blockbuster and game-changer in the real sense of the words. Hats off to Balaji and Mohit Suri!,” said the distributor Anil Thadani.
The film’s success means a lot to director Mohit Suri as this is his first project outside his home banner Vishesh Films and he is glad that it has opened to ‘such a path-breaking response’.
“The stupendous figures are testimony to the power of conviction, content and passion,” he said.