Parineeti Chopra and Siddharth Malhotra starrer ‘Hasee Toh Phasee’ released yesterday had a good opening. The movie made an opening box-office collection of 7.4 crore. Cine-goers are showing interest to see the film featuring the Bollywood young brigade.
The craze for the film increased as the day progresses and it showed 10-70% increase in the occupancy rate. The leading actors of the movie, Parineeti and Siddharth had left no stone unturned to promote the movie in different Tv programs. The movie was highly promoted and also received decent reviews from critics. It is expected that decent word of mouth will drive more viewers to the theatre.
The multiplexes showed 40% occupancy while single cinemas registered 30% occupancy on day one. Trade analysts were heartbroken as they had expected a few more figures from the film. As weekend starts today, the box-office number of ‘Hasee Toh Phasee’ is expected to improve.