Rajkumar Gupta’s much awaited movie Ghanchkkar will have its trailer released digitally. “Yes, it is true that we have deviated from the traditional trailer launch route of having an event and decided on launching Ghanchakkar trailer digitally,” said Shikha Kapur, executive director, marketing, studios, Disney UTV.
The trailer will be linked with Himmatwala which has a really wide launch, Kapur added. “Digital is the future and we are going to heavily explore this domain with Ghanchakkar. We believe it will create the noise level and curiosity for the film like any event would do,” Kapur said.
Ghanchakkar features Emraan Hashmi and Vidya Balan and is planned for a June 21 launch.