Don 2 earns Rs.15 crore on first day

Shahrukh Khan’s Don 2 received around Rs 15 crs on its launch on Friday, as experts forecasted a powerful weekend will help Bollywood close an very profitable yr with another massive hit.

Trends till 8 pm advised net collections of the movie to be close to Rs 14-15 crore, says Sanjeev Lamba, CEO at Reliance Entertainment. The collections are below initial day collections of current Bollywood hits, which Lamba due to a working Friday. “Normal occupancy across shows was 85-90%, says Gautam Dutta, COO, PVR Cinemas. “A positive thing is that bulk reservations by corporates for the next 48 hrs are also quite high,” he says. The movie had a significant opening abroad too. In the UAE, it made $360,000, which is above Khan’s My Name is Khan which had received $240,000 on the opening day.

In britain, the film, which launched on Wednesday with limited displays, and on Thursday has raked in £202,000. Don 1 (2006), is mutually produced by Reliance Entertainment, Farhan Akhtar and Ritesh Sidhwani’s Excel Entertainment and SRK. It has been launched in Hindi, Tamil and Telugu. The movie is being launched in near to 3,000 screens across India, including 550 3D screens. Suniel Wadhwa, 3rd party distributor and ex- head of distribution at UTV Motion Pictures, says he predicted Don 2 to receive nothing less than Rs 35 crore from the international market.

As per trade sources, Reliance Entertainment is investing Rs 25 crore on print and advertising of the movie. Around Rs 5 crore is being invested on TV marketing, Rs 2.5 crore on marketing in the print media, about Rs 1 crore on outdoor promotion and Rs 12-13 crore on prints and digital work of the movie.


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