Bollywood star Amitabh Bachchan, who is making his TV debut in the fiction format with “Yudh”, is apparently taking a deep interest in marketing and promotion of the show. The program will be aired on Sony TV.
The 71-year-old is paying attention to aspects like promotion and marketing of the show and is meeting with the core team, according to sources.
Right from the promos that go on air to the edit, he is overseeing things and also taking into account opinions of people present on set, they said.
A spokesperson of the show said; “Yudh is a very special project for Mr Bachchan and he is taking personal interest in the marketing of the project.”
The show, which is expected to be launched in July, is creatively directed by filmmaker Anurag Kashyap.